Everything people ask before they run a check.
Including the awkward ones. If a question is missing, write to us and we will add it.
Can you actually change what ChatGPT says about me?
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Not directly, and anyone claiming otherwise is selling you something. What you can change is the evidence available about you: the pages, the markup, the reviews and the directories these models draw on. We show which sources named your competitor, get you into them, then re-check so you watch it move rather than take our word for it.
What is AI visibility, in plain language?
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It is whether an AI assistant names your business when a customer asks it for a recommendation. Someone asks ChatGPT for the best in your line of work nearby, it replies with three or four names, and the customer calls one of them. AI visibility is whether you are on that short list.
Is this just SEO with a new name?
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No, but it includes it. The industry calls this work AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization); classic SEO sits underneath both. SEO gets you into Google's index. This gets you into the answer an assistant gives when nobody looks at the index. The mechanics differ: models favour pages that fully answer one question, published prices, structured data, and third-party sources they already trust. The Visibility Program runs all of it as one engine and tells you which fix moves which.
How long before anything changes?
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Structured data and listings usually surface within two to six weeks. New content pages take longer. Review volume is the slowest to build and the strongest signal we measure, so start it first. We re-check weekly so you see movement rather than guess at it.
Why does my score change between checks?
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Because the models themselves are not deterministic: ask the same question twice and you can get two different lists. That is why we show a range instead of a single confident number, sample each question more than once, and never present a small weekly wobble as a trend. Any tool showing you one precise number is hiding this from you.
Do I need to be technical to use the fixes?
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No. Every step is written in plain language, and the technical ones arrive as a finished file or block of text with a note you forward to whoever manages your website. If you would rather not touch any of it, Full Service covers doing it for you.
Which AI assistants do you check?
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ChatGPT and Claude, each with live web search enabled so the answers reflect what a customer would see today rather than stale training data. If an assistant fails to answer it is excluded from your score rather than counted against you, and the report says so.
What happens if an assistant does not answer?
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It is left out of the score rather than counted against you. Assistants time out, decline, or return something we cannot read, and treating silence as a bad result would invent a problem you do not have. Your report says how many answers came back out of how many we asked for, so you can see exactly what it was built from.
Can I cancel, and what happens to my report?
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Ghosted Watch is a monthly subscription you can cancel at any time from your billing page, and it stops at the end of the period you have paid for. The Ghosted Fix is a single payment rather than a subscription, so there is nothing to cancel. Your report keeps working at its own link either way.
What do I actually get for €99?
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Every item in your report prepared: the corrected files, the written pages, your submission list with pre-written descriptions, and notes ready to forward. Plus 30 days of support and a day-30 re-check showing your before and after. It is one payment, not a subscription.
Nobody can guarantee what AI says. We can prove whether yours changed.
Every fix you publish is re-checked the following Monday. Before and after, side by side.
Find out if AI recommends you.
Paste your website. See the actual answers, and who gets named instead of you. Free, no signup.
Show me who AI recommends